01
Campaign identity
Posters, banners and standees show a shared campaign identity, with formats presented together in the gallery.
Cloud Gate Cup 2025 — AVC Beach Tour Phu Yen Open
Asian Women’s Beach Volleyball Tour 2025 · Phu Yen, 25–28 April 2025
An international AVC Beach Tour stop on Phu Yen’s beach: 10 national teams, an FIVB-standard court by the sea, live broadcast on VTVcab and ON Sports, a full campaign identity and match coverage published as a public playlist.
- Client
- Phu Yen Department of Culture, Sports & Tourism · Cloud Gate Group · Volleyball Federation of Vietnam
- Status
- Live product
- Service area
- Digital MarketingEvents
- Stack
- Event productionBrand & campaignBroadcast coordinationContent
The brief
Bring an official Asian Volleyball Confederation women’s tour stop to Phu Yen and turn it into a destination event: national-level protocol, international teams, broadcast quality and tourism promotion for the province and the Cloud Gate brand.
Approach
One campaign identity across poster, banners, standees and social; venue build on the beach (FIVB-standard court, broadcast platforms, sponsor boards); coordination between the provincial department, the federation, sponsors and broadcasters; content production before, during and after the four match days.
What shipped
Four days of competition with teams from Vietnam, Japan, Thailand, Australia, China, Kazakhstan, Malaysia, New Zealand, Hong Kong and Vanuatu; live broadcast on VTVcab / ON Sports; event trailer and a full match playlist; the poster, banner and standee set shown below.
- 10 national teams
- FIVB-standard beach court
- Live on VTVcab · ON Sports
- Campaign identity: poster, banner, standee
- Match playlist on YouTube
What shapes the experience
Explore each element and its role in the wider solution.
02
Competition venue
Court photography adds venue context to the campaign materials and on-site branding.
03
Video documentation
The trailer and match playlist provide motion evidence, with source links alongside players for viewing on the original platform.
VALUE & DESIGN DECISIONS
Carry the campaign identity from collateral to the venue
Posters, banners and standees serve different viewing contexts, with court photography and video adding on-site and programme evidence.
Why structure it this way?
Separate design assets, venue execution and broadcasts so readers can assess each layer without equating views with event performance.
Solution scope
Based on existing WWA photos and video, without adding contractual scope or performance figures.
Video & programme documentation
Watch the trailer, recap and matches from the linked sources. Select a video to play, or open it on the original platform.
Official event trailer
Open on YouTubeEvent recap
Open on YouTubeAll matches — YouTube playlist
Open on YouTubeFrom identity to the event space
Campaign materials and venue photographs are presented by application. Select an image to view it full size.
How we work towards the outcome
Design around the attendee journey
Connect invitations, arrival, programme content and follow-up into a coherent experience.
Agree the run sheet and rehearse
Check key moments, stage content, transitions and coordination cues before the event.
Assign owners and contingencies
Give each area a contact and agree responses to weather, equipment or schedule changes.
Complete the post-event work
Hand over materials, issues and feedback, routing follow-up requests to their owners.
Ready to work with us?
Tell us the problem. We will come back with a scope, a team and a first milestone.
