Making a self-service laundry model tangible inside the booth
Exhibition concept and presentation at SECC’s F17–18–19 booth, connecting blue-and-yellow identity, working equipment, visitor interaction and printed material.
Content from Đô Thị Laundry’s event post; event photos from Orthian, the brand’s technology partner.
View the event photo source ↗
Đô Thị Laundry joined the Vietnam International Retailtech & Franchise Show 2025 at SECC, in booth F17–18–19. Its event post describes hands-on access to self-service laundry equipment and integrated management and payment solutions. The space needed to support both a quick introduction and deeper conversations about operating a laundry business.
Passing visitors need to understand the offer quickly. Elevated “self-service laundry” signage identifies the business, while real equipment on the open frontage makes the proposition tangible. A yellow-and-blue panel marks the interaction area; tables further inside support longer conversations.
This case examines booth identity, product and experience presentation, and printed collateral. Overhead signage, equipment surrounds, freestanding displays and brochures share a graphic language while serving distinct tasks: attracting attention, explaining the offer and supporting follow-up after the exhibition.
Blue fascia wraps the booth corner, repeating the brand, business category and booth number. The raised mascot helps distinguish the space among competing exhibition signs. At closer range, freestanding displays and the yellow panel shift from attracting attention to explaining the offer: one identity organised by viewing distance.
Washers and dryers sit at the accessible frontage beside an interaction screen. Visitors can see the equipment, distinguish its functions and discuss operation in one place. For a business model combining machinery with technology, this proximity makes the operational story more tangible than a feature list.
Printed material extends the booth’s colours, shop imagery and graphic language into something visitors can take away. Displays, collateral and discussion space support a clear sequence: recognise the offer, inspect equipment, ask questions and retain information for follow-up.
Brand identity, equipment, operation and advisory information form a connected story. Passing visitors can recognise the service; interested visitors have tangible equipment to inspect and material to revisit.
Organise information by viewing distance and interest: elevated signage for recognition, equipment for exploration, and discussion space and collateral for detail.
Analysis of booth materials and the event post. The case covers exhibition concept and presentation, not equipment or management/payment technology development. No unverified contract, sales or investment outcomes are claimed.
Share your requirements and get a free initial estimate for your project.
Contact usCampaign materials and venue photographs are presented by application. Select an image to view it full size.
Connect invitations, arrival, programme content and follow-up into a coherent experience.
Check key moments, stage content, transitions and coordination cues before the event.
Give each area a contact and agree responses to weather, equipment or schedule changes.
Hand over materials, issues and feedback, routing follow-up requests to their owners.
Tell us the problem. We will come back with a scope, a team and a first milestone.
Connecting the announcement ceremony with the brand experience
Turn a property landscape into a festival journey
A branded space for face-to-face customer experiences
Asian Women’s Beach Volleyball Tour 2025 · Phu Yen, 25–28 April 2025