Connecting the announcement ceremony with the brand experience
End-to-end event delivery for the 29 March 2023 announcement, connecting arrival, stage and experience areas through a consistent identity.
Event reference and press photographs: Vietnam Football Federation. CTC’s delivery scope was confirmed by the project contact.
Read the VFF announcement ↗
The announcement of Herbalife Vietnam as an official sponsor of Vietnam’s national football teams took place at VFF headquarters in Hanoi on 29 March 2023. VFF describes it within the 2021–2024 cooperation programme. This case concerns that historical event, not current sponsorship status.
The programme needed the formality of a partnership announcement alongside an approachable brand experience. The arrival backdrop, stage content and experience counter had to communicate one message while supporting different activities.
CTC handled concept and identity design, backdrop and counter production, stage and technical delivery, staffing and overall coordination. This scope was confirmed by the project contact; VFF is the reference for the announcement context.
Partner logos, green–white graphics and football imagery recur across the materials. Consistency connects arrival branding with the stage message, while type size and logo placement adapt to viewing distance.
Event context
The analytical diagram separates arrival, announcement and experience. Protocol, stage cues and movement require one coordinated programme, with distinct responsibilities at each area.
The conference photograph establishes the stage as the shared viewing direction. The project-contact photographs show a closer counter interaction as well. Overall coordination connects the formal programme with the service rhythm.
The delivery connects arrival, stage and experience areas into a purposeful programme. Shared identity supports continuity; distinct responsibilities support each area’s function.
An arrival backdrop needs close-range legibility, a stage screen needs focus from the back of the room, and a counter needs to support interaction. The common identity adapts to each use.
CTC’s end-to-end event scope is confirmed by the project contact. Sponsorship value, sporting results, nutritional effects and sales are not presented as event-delivery outcomes.
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