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Brand systems for real use: from business card to 10-metre backdrop

By CTC Smart Tech · 10 July 2026 · 4 min read

A brand that only works on a laptop screen fails on launch day.

Because our event team applies the brand on site, our brand guidelines are tested against backdrops, badges, signage and LED screens before they are finished.

That means rules for minimum sizes, contrast on dark stages, bilingual lockups and a template set the event and print vendors actually use.

Clients receive the source files, fonts and a launch plan — and they own all of it.

Start with the hard part

Bring us the problem nobody on your team has time to own. We will scope it, price it and start with a pilot you can measure.

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