Digital marketing5 min read
Cost per qualified lead is the only marketing number your CFO believes
Reach, engagement and impressions are diagnostics. The report your finance team reads has one line.
Read more →CRM & Marketing Automation
CRM setup, lead scoring, email/Zalo/SMS automation and sales–marketing alignment, on our own multi-tenant ERP/CRM or the platform you already use.
What this service includes
- 01
CRM selection or configuration
- 02
Lead capture and routing
- 03
Nurture flows (email, Zalo, SMS)
- 04
Lead scoring and hand-off rules
- 05
Sales and marketing dashboards
- 06
Team training
Challenges we specialize in
Leads lost after the first call
No follow-up beyond the first contact.
Sales and marketing blame each other
No shared definition of a qualified lead.
Manual broadcasts
Zalo and email sent by hand from spreadsheets.
Multi-branch CRM
One CRM for several teams with different permissions.
How a project runs
01
Audit & objective
Current channels, funnel data and one measurable objective per campaign.
02
Strategy & creative
Positioning, messages, channel mix and the creative system.
03
Launch & optimise
Weekly optimisation on spend, creatives and landing pages.
04
Report & hand over
Dashboards, learnings and a playbook your team can continue.
Who this is for
- Sales-led businesses
- Agencies and consultancies
- Membership and training organisations
Deliverables
- Marketing strategy and channel plan
- Brand identity and content system
- Campaign assets (video, design, copy)
- Performance dashboards and monthly reports
A sample of our work
Related services
Industries we work with
Real Estate
Distribution platforms, launch events and sales enablement for developers and agencies.
Religious & Community Organisations
Operating systems, campaign platforms and large gatherings for temples, foundations and communities.
Travel & Hospitality
E-commerce, cross-department ERP, AI assistants and field apps for tour operators.
Media & Journalism
Newsroom CRM, Telegram AI bots and content operations for media teams.
Education & Training
Membership academies, learning platforms and training programmes.
FAQ
Which CRM?
We run our own multi-tenant CRM for clients who want ownership, and configure popular platforms when you already have one.
Can you migrate our data?
Yes — cleaned, deduplicated and mapped to the new structure.
Is automation compliant?
We follow opt-in rules for email, Zalo OA and SMS and keep an audit trail.
How long?
A first CRM with automation in 4–8 weeks.
Start with the hard part
Bring us the problem nobody on your team has time to own. We will scope it, price it and start with a pilot you can measure.
Blog
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Brand systems for real use: from business card to 10-metre backdrop
A brand that only works on a laptop screen fails on launch day.
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