Events5 min read
Launch events that fill a pipeline, not just a room
The event is the middle of the campaign. What happens the week after decides whether it paid off.
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What we learn while consulting, marketing, building and running events — written for people who have to decide.
Events6 min read
Running community gatherings of thousands: crowd, volunteers, technology
Large religious and community events are logistics problems first. The plan has three layers.
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